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AOPA World Mastercard Campaign

A rebrand for AOPA's World Mastercard credit card showing how having this credit card can benefit every type of pilot.

AOPA Sweepstakes Cessna 170

2023 GD USA Winner! The 2023 AOPA Sweepstakes plane is a 1953 Cessna 170. AOPA’s marketing team wanted branding that would inspire an urge for backcountry travel. A collage theme promotes the idea of choosing your own adventure, while bringing in trendy polaroids evokes nostalgia, resulting in an overall vintage, outdoor motif. This project featured a 5x7 trifold mailing package with an entry form included, a webpage, and various print ads, digital ads, and other supplementary materials.

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AOPA Pilot Trivia Challenge

This is the branding for an online trivia challenge through the AOPA App. Assets were designed for this challenge, but sadly it never actually went live.

AOPA Pilot Video Rebrand

2022 GD USA Winner! AOPA has had a long standing video news show and platform called AOPA Live. Now called AOPA Pilot Video, they wanted a fresh rebrand that spoke to aviation with a modern vibe.

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AOPA Lightning Round Series

Quick and to the point, Lightning Round is AOPA’s weekly news recap on Instagram. This project is a subrand of AOPA’s video brand, AOPA Pilot Video.

Food Truck Fly-In

An aviation fun-filled event hosted every year by pilot Niki Britton

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AOPA SNF and OSH Member Tees

Every year AOPA designs new t-shirts to hand out at Sun N' Fun and AirVenture to people who become AOPA members. This year I decided to go wiht a Beatles theme. 

Let’s Go Flying Campaign

The AOPA membership team wanted a new campaign to attract flight training prospects. They wanted the campaign to have a “you can do it” sort of attitude. To make it more specifically relevant to aviaiton and to make AOPA more approachable, I came up with “Let’s go flying”.

Pilot Gear Print Campaign

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Pilot Gear

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© 2023 by Leigh Caulfield

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